Leading design with clarity, honesty, and purpose.
I am a Product Designer with over a decade of experience who is passionate about creating intuitive digital experiences, focused on function and driven by insights. Currently, I work at Dell and lead strategy and growth for various end to end infrastructure product journeys.
Featured work
Dell - Infrastructure Solutions AI Growth and Strategy
Coming Soon; 2025
Strategy, , Cross-Product Journey, Discovery
Dell - Servers Learn and Browse Product Journey Redesign
Single Case Study; 2024
Web Design, Redesign, Migration, E2E, Design System, Strategy
Dell - Dell Financial Services Lease Transformation
Umbrella Case Study; 2021-2023
Web Application, Dashboard, UI, Data Viz, User Management, Business Strategy, Migration
The MathWorks - MATLAB Charting and Graphics
Longitudinal Case Study; 2017-2021
Data Viz, GUI, Design System, Interaction, Compatibility, Redesign
The MathWorks - Deep Network Designer Desktop Application
Product Design Case Study; 2017-2018
Software application, GUI, Iconography, Interaction, Research
The MathWorks - MATLAB Mobile Application
Single Case Study; 2017-2018
Mobile, Software application, HIG/Material/Native Design Systems, Accessibility, Redesign
MobileFuse - Insight Report Redesign and Optimization
Single Case Study; 2016
Data Viz, Visual Design, Optimization, Research
Design Process
Scoping…
Scoping is a very important part of what makes me a successful designer. Keeping all roles aligned means setting expectations and goals early on. I always document these decisions to stay accountable and have an artifact to reference if misalignment occurs.
Research…
Effective research is imperative to making great design decisions. I start with interviews to validate the reason for the work and uncover problems. Live insights inform how users have and are engaging, and I create baselines from these preexisting standards. The competitive landscape gives a lens into the current market and ensures design directions stay relevant.
Framing…
Lots of steps go into successful framing; collaborative brainstorming, journey mapping, wireframing, prototyping to test, iterating, returning to research, consulting with design system and accessibility teams, (and more iterating) are some key parts. Hand-off of clear, standardized deliverables ensures the solution is implemented seamlessly and accurately.
…and beyond…
Just because a design is handed off doesn’t mean my job is done. I am involved in UAT testing and consult in debugging, implementation, and pre and post launch reviews. Additionally, I review items that didn’t make it into the solution, puzzles we had at completion, and the KPIs we put in place, and plan our strategy for short and long-term next steps and future versions.
Skill Sets
Design Tools
Design
Research
Leadership
Experience Overview
Dell (2021-current)
Infrastructure Solutions Growth Lead (current)
Principal Product Designer (current)
Product Journey Design Lead (2023-2024)
Interim Global Customer Portal Product Lead (2022-2023)
Senior Product Designer (2021-2022)
The MathWorks (2017-2021)
Senior User Experience Designer (2019-2021)
Product Visual Designer (2017-2019)
MobileFuse (2015-2017)
Product Experience Designer (2017)
Mobile Designer (2015-2017)