From concept to design and backend tracking configuration, I've crafted mobile ad experiences, including banners, interstitials, and expandable units, for a wide range of clients. What started as a supporting design role grew into full ownership of the creative process; I was promoted to developing concepts independently, meeting with executives and clients to pitch concept ideas and mockups, leading the product experience, and consistently targeting increased engagements, including dwell time, interaction, and expansion rates.

I created both with still and animated assets, optimized all assets for mobile environments and sizes, and contributed to MobileFuse being first to market with interactive 3D ad elements turned standard ad units into something people actually want to engage with. All ads included diverse rich components including carousels, games, tilt/shake, sliders, scratch-offs, camera and location integration, Captcha, countdown timers, dynamic content (such as weather), and video.